[Online lecture] SAMSUNG RISING

Geoffrey Cain
Tuesday, April 7, 2020 -
7:30pm to 9:00pm
via Zoom

Royal Asiatic Society Korea lecture series

사진 설명이 없습니다.

We are inviting RAS members and friends to the RAS online lecture via Zoom

How to join the lecture:

1) Go to Zoom meeting link:

2) Sign up using your name

3) Enter Zoom details if needed: 

Meeting ID: 455 546 441

Password: 367139

4) Join the talk no later than 19:30, April 7 (Seoul)



The Inside Story of the South Korean Giant that 

Set Out to Beat Apple and Conquer Tech 


SAMSUNG RISING is a sweeping insider account of the Korean company’s role in the emergence of South Korea as a technological and economic powerhouse, and its ongoing war against the likes of Google and Apple. It’s based on years of Geoffrey’s reporting for The Economist, The Wall Street Journal, and Time, including more than 400 interviews and unprecedented access to the reclusive Lee family that founded Samsung.

Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. However, with the rise of the PC revolution, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion-dollar plan was incredibly risky but Lee, wowed by a young Steve Jobs, who sat down with the Chairman to offer his advice, became obsessed with creating a tech empire. In SAMSUNG RISING, readers follow behind the scenes as the company fought its way to the top of tech.

Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports.


Geoffrey Cain is a foreign correspondent and author having covered Asia and technology for The Economist, The Wall Street Journal, Time, The New Republic, and other publications. A resident of South Korea for five years and a Fulbright scholar, he studied at the School of Oriental and African Studies in London and the George Washington University. He is a term member of the Council on Foreign Relations.



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